P&G Future Friendly Campaign

Hi All!

Have you heard about this yet? P&G has started (in 2010 that is) a Future Friendly campaign to promote greener products in the home in order to preserve our Earth for future generations. Apparently, this campaign was launch in the U.K. and Canada in 2007. P&G has put the Future Friendly logo on the packaging of all environmentally friendly products to help consumers navigate greener products. Additionally, the company says that it is working towards,

"[work] to educate its customers on how best to reduce the impact of their daily lives. In an interview in 2008, Procter & Gamble's Peter White explained how home use is responsible for the biggest overall energy use in a P&G product's lifecycle. The graphic below lays out the energy used at each phase of a product's life. The tall red bar represents customer energy use for laundry products, i.e. washing laundry in warm water."(source). 

Procter and Gamble has committed to provide conservation education at least 50 Million households in the U.S. 

Here are some interesting statistics that companies should be interested to act on. P&G picked up on it...

• Nearly three in four (74 percent) report they would switch to another brand if it helped them conserve resources without having to pay more and a similar amount (69 percent) report they would recommend the product to others.
• More than a third (37 percent) cite the lack of enough information about what to do as the top reason preventing people from leading a more environmentally-friendly lifestyle.
• A majority (58 percent) would be at least very likely to change the way they do daily chores if it helped them reduce waste, save energy and save water in their homes.
• Saving money is the most frequently mentioned reason for why consumers would take measures to reduce waste, save energy and save water in their home (64 percent) followed closely by preserving resources for future generations (56 percent).
(source).